Team: Interaction Designer (Yeoj Kwon), 1 Creative Director, 1 Senior Designer, 1 UX Designer, 2 Engineers
Role: design strategy, prototyping
Client: Xponential Fitness
Websites: Row House, Cycle Bar, AKT, Pure Barre, Yoga Six, StretchLab, Stride, Club Pilates
Context
The goal is to create a digital platform, consisting of a lead generation focused website and a member portal, that could be leveraged across the 8 different boutique fitness studio brands that live under the Xponential Fitness umbrella. The result was a modular, grid-based content and design system that could be adapted and modified to fit the unique needs of each business and its members.

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